Digital Marketing

Although digital marketing is in great demand, it is yet to become a mainstream subject for students at the undergraduate and postgraduate levels. This has developed a big gap for specialists those who are skilled and can be ready for the job from day one. It also means, if you enter digital marketing, you will be in the demand spotlight. Avenirhub has brought solutions for you and designed its program to provide you with end-to-end career support, from skills-based training to job support. We prepare you for the job from day one.

Our vision is to develop the core of digital media with new strategies and ideas in this field every day. We make sure that we provide the best training to add better prospects to your career. We offer a lot of digital marketing courses in digital marketing classes in India. With this program the candidates will be able to develop extensive expertise in all online promotional topics. We offer classes to various professionals such as marketers, managers, business owners, and students who wants to master digital marketing. The added value is in new skills that are new; with opportunities it will offer new heights and possibilities for those who are willing.

Make your career landscape more engaging with our digital marketing courses. Our Digital Marketing course is designed to kick-start your knowledge so that you can acquire skills that are new and follow your intended career path or other business goals. Our digital marketing training institute in Lucknow will include workshops by our in-house professionals, which will help you comprehend the main components of digital marketing theoretically assisting you in creating an effective digital strategy.

Our Digital marketing program aims to enhance your digital skills while helping you become familiar with the various frameworks, tools and techniques needed to optimize digital marketing campaigns.

Digital Marketing Module

Module 1 - Introduction To Digital Marketing
  • What is Digital Marketing?
  • Digital Marketing Process
  • Benefits of Digital Marketing over traditional Marketing
  • Performance Evaluation
  • Digital Marketing Tools and Techniques
  • Latest trends in Digital Marketing
Module 2 - Web Creation using WordPress
  • Get started with Website Development
  • Domain and Hosting
  • Link Buildup and Domain servers
  • Installing and Configuring WordPress
  • WordPress Dashboard
  • Building dummy websites for practice
  • Creating first post
  • Plugins and customization
Module 3 - Search Engine Optimization SEO-(On-page - Off Page)
  • What is SEO
  • Difference Between On-Page SEO and Off-Page SEO
  • Keyword Research
  • URL Structuring and Meta tags
  • Content Management
  • Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  • Google and Alexa Ranking
  • Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  • Image Optimization
  • Heading Tags
  • RSS Feeds
  • Technical optimization
  • Localization / Co-citation
  • Link Building Strategy
Module 4 - Search Engine Marketing
  • SEM Overview
  • Learn about Google Search
  • Personalized Marketing at Internet scale
  • Google Adwords, Yahoo Search marketing and Microsoft AdCenter
  • Pay Per Click (PPC) and its features
  • Conversion rate and quality score
  • PPC Campaigns
  • Setting up campaign goals
  • Formulating effective management
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Managements
  • Landing Page Creation
  • Bid Management Plan
  • Understanding Visitor’s Mind
  • Performance Tracking
  • Report and Analysis
  • Testing
Module 5 - Social Media Marketing/Measurement of ROI
  • Social Media Marketing Overview
  • Importance of Social Media Marketing
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Online Advertising
  • Mobile Marketing
  • Measurement of ROI
  • Understanding Qualitative Feedback
  • ROI measurement Framework
  • Tools to measure ROI
Module 6 - Email Marketing
  • What is Email Marketing?
  • Why it is necessary?
  • Creating Email Content
  • Emails and Newsletters
  • Email Deliverability
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • Email Design and Template
  • Lead Generation Through Emails
  • Life Cycle Emails
  • Digital Marketing Strategy Toolkit
  • Email Campaign Management
  • A/B Testing
  • Email Exchange Program
Module 7 - Inbound Marketing & Lead Generation
  • Attracting Potential Customers
  • Increasing Conversion Rate
  • Engagement Magnets
  • Audience Aggregation
  • Landing Pages
  • Engaging Visitors On Website
  • Understanding Lead generation
  • Lead Generation using Emails
  • Getting started with Conversion Rate Optimization
  • Testing
Module 8 - Mobile Web & SMS Marketing
  • Learn about Mobile Devices
  • Mobile Marketing and Social Media Marketing
  • Basics of Mobile Marketing
  • Industry based terminology
  • Creating Responsive and Mobile friendly websites
  • Using Tools to build mobile apps
  • Targeting Ads on Apps and search engine through location
  • Content Management on Mobile
  • SMS Marketing
  • Building apps on multiple platforms like Android, iOS, Blackberry, etc.
Module 9 - PPC-Google Ad-Word - Yahoo – Bing
  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking
  • Overview and comparison of Bing and Yahoo PPC
Module 10 - PPC- Googel Adwords
  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking
  • Overview and comparison of Bing and Yahoo PPC
Module 11 - Google Analytics- Performance Measurement & Reporting
  • Introduction to Web Analytics
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis
Module 12 - E-Commerce & DotCom Web Marketing
  • Understanding E-commerce Marketing
  • E-Commerce Marketing
  • The Indian E-commerce System
  • Building E-Commerce Website
  • Using Woocommerce
  • Integrate Payment Gateway
  • Integrate Logistic Services
  • Setting up SaaS Store
  • Shopping ads
  • Store registration
  • Uploading products
Module 13 - Content Marketings
  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?
Module 14 - Online Reputation Management
  • What is Online Reputation Management?
  • Why is it extremely necessary for the business?
  • Learning ORM scenario
  • Tackling negativity over the Internet
  • 10 ORM Commandments
  • Using tools to monitor online reputation
  • Ways to build a positive image of the brand
Module 15 - Google Adsense (Blogging)
  • Introduction to Google Adsense
  • Learn to get approved by Google Adsense
  • How to earn money from Adsense?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Get more and more visitors on your blog.
Module 16 - Affilate Marketing
  • Affiliate marketing Overview
  • The 3 A’s of Affiliate marketing
  • Learn how to get thousands of dollars using Affiliate marketing
  • Affiliate marketing history
  • Affiliate marketing in India
  • How to become an entrepreneur?
  • Creating an Affiliate marketing account
  • Get approved as an affiliate
  • Top affiliate companies to work with
  • Live examples and potential earnings
Module 17 - Online Display Advertising & Platform
  • What is Online Display Advertising?
  • Types of Online Display Advertising
  • Display Advertising
    • What are Banner ads
    • What is Rich Media ADs
    • What is Pop ups and Pop under ads
  • What is Contextual Advertising?
  • Types of Contextual ads
    • In Text ads
    • In Image ads
    • In video ads
    • In page ads
  • What are Payment Method?
  • Companies that provide online Display advertising solutions
  • Tracking & Measuring ROI of online Advertising Ads ( Performance )
  • How Assignment on allocating funds to various Ads Platform
  • Different advertising platforms
  • Creating Banner Ads Using Tools